The Importance of Image – September 2011
First impressions matter
Public awareness with smart Corporate Image are key to making a great first impression and the right signage is essential.
The quality of the signs in a workplace and the care with which they are deployed contribute to the wellbeing of a brand and send a positive message to staff and clients/customers alike.
We have enjoyed working with many organisations producing visual images and signage to comply with their company/college brand.
Balancing the demands of Wayfinding, safety, brand and visual quality is all-important. A well judged sign system will help reassure those who find themselves in unfamiliar territory, and promote the efficient running of a facility. Traffic flow, user behaviour, lift and stair locations, site and urban analysis all contribute to the development of the wayfinding structure and the sign type selected.